Collection
Business, Google & reputation
Operations, reviews & local visibility
Run the practice like a business: Google setup, review strategy, patient comms, loyalty, and Danielle’s real-world reputation playbook.
17 products in this collection · entry from $10 · sorted low to high
Retail Pricing Formula Cheat Sheet
Markup and retail math for your shelves — price skincare like a business, not a guess.
Pocket-style reference you can print or keep on screen between patients — dosing cues, landmarks, and reminders without flipping through a full playbook.
Membership Pricing Calculator Cheat Sheet
Membership tiers and break-even framing — build a program that actually cash-flows.
Pocket-style reference you can print or keep on screen between patients — dosing cues, landmarks, and reminders without flipping through a full playbook.
Staff Roles Cheat Sheet
Who owns what on the floor — MA, RN, injector, and front desk scope in plain English.
Pocket-style reference you can print or keep on screen between patients — dosing cues, landmarks, and reminders without flipping through a full playbook.
New Patient Intake Cheat Sheet
Intake flow that does not miss HIPAA, photos, or consent — front desk checklist.
Pocket-style reference you can print or keep on screen between patients — dosing cues, landmarks, and reminders without flipping through a full playbook.
Treatment Room Setup Cheat Sheet
Room turnover and sterile field habits — the boring stuff that prevents incidents.
Pocket-style reference you can print or keep on screen between patients — dosing cues, landmarks, and reminders without flipping through a full playbook.
Med Spa Business Startup Checklist
Open or level up without missing a compliance step.
5 professional templates to streamline your practice — from intake packets to pricing menus.
The 4.9 Star System
Danielle's real 4.9-star playbook — review asks, bad-review protocol, HIPAA-safe responses, fake-review fights, and a 30-day sprint. Built from 10+ years on Google.
The complete reputation playbook for med spas and esthetic providers — how Danielle Alcala built and protects a 4.9 on Google after hundreds of reviews.
Phase 2 Business Bundle
Next-phase systems for an aesthetic business that has outgrown startup mode — priorities, structure, and momentum.
Operations and systems guide for med spa and esthetic businesses — interactive HTML you can customize, print, or keep on screen.
Difficult Client Scripts
Scripts and framing for tense moments — complaints, refunds, boundaries — so your team sounds calm and consistent.
Operations and systems guide for med spa and esthetic businesses — interactive HTML you can customize, print, or keep on screen.
Before & After Photo System
Repeatable before/after workflow — consistency, storage, and alignment with your consent and marketing rules.
Operations and systems guide for med spa and esthetic businesses — interactive HTML you can customize, print, or keep on screen.
Med Spa Vendor & Supplier Directory
Track vendors, reps, and reorders in one place — a directory framework you fill with your real suppliers.
Operations and systems guide for med spa and esthetic businesses — interactive HTML you can customize, print, or keep on screen.
The Med Spa Google Domination Playbook
87% of patients Google you before booking. This playbook makes sure they find YOU.
Premium clinical education from Danielle Alcala. Real scripts, real protocols, real systems — not theory.
Botox & Filler Patient Communication Kit
Copy, paste, send. Every patient message you'll ever need.
1 professional templates to streamline your practice — from intake packets to pricing menus.
The Patient Loyalty & Retention System
One rebooking script pays for this 10x over. Turn one-time patients into lifetime revenue.
1 professional templates to streamline your practice — from intake packets to pricing menus.
Treatment Menu & Signage Kit
Your lobby looks professional in 10 minutes. Print and display.
1 professional templates to streamline your practice — from intake packets to pricing menus.
The Med Spa Starter Kit
Danielle’s front-door kit: week-one launch, pricing workbook, and the map to everything NPA — $59, one download.
1 professional templates to streamline your practice — from intake packets to pricing menus.
Complete DIY Google Setup Kit
Everything an agency charges $797 for — in one $297 download. Set up your own Google presence.
The ultimate value pack — 1 templates spanning clinical forms, social media, and business essentials.