SEO

No Prior Authorization

Google
Domination
Playbook

The Med Spa Local SEO System

Danielle Alcala

Google Domination
Playbook

$197

7 Modules · 120+ Pages

Botox & Filler
Practice Playbook

Consultation scripts · Dosing frameworks
Complication protocols · Retention systems

Danielle Alcala · NPA

No Prior Authorization™

Botox & Filler
Practice Playbook

$127

6 Modules · 90+ Pages

Clinical Series · No Prior Authorization

Hormone
Therapy
Playbook

For Licensed Prescribers

Danielle Alcala · NPA

Hormone Therapy
Playbook

$197

7 Modules · 140+ Pages

No Prior Authorization · Clinical Series

Peptide
Therapy
Playbook

GH Secretagogues · BPC-157 · GHK-Cu · PT-141 · Vendors · Consent Forms · FAQs

Danielle Alcala

Peptide Therapy
Playbook

$197

7 Modules · 130+ Pages

Content Strategy
System

$147

6 Modules · 80+ Pages

What's inside

Every page is designed like a real published book.

Professional interior layout, clinical callouts, step-by-step systems, data tables, and space for notes.

Module 01 · Google Domination

No Prior Authorization

Why Google Is Your Most Valuable Employee

The patient journey always starts with a search

87%

Patients Google before booking

73%

Never click past page one

Cost of organic traffic once ranked

The moment a patient decides they want Botox, filler, or any aesthetic treatment — they open Google. What they find in the next 30 seconds determines who gets the appointment. This module shows you exactly how to be what they find.

"A med spa that invests 3 months in SEO has permanent free traffic. A med spa that only runs ads has a bill every month and nothing to show for it when they stop."

Module 03 · Hormone Therapy Protocols

No Prior Authorization

Estrogen Delivery Methods & Starting Ranges

Dosing frameworks for prescribing providers

DeliveryStarting RangeNotes Transdermal patch0.025–0.05mg/dayLower clot risk Gel / cream0.5–1.5g/dayFlexible dosing Pellet therapy6–12.5mg3–6 month release Oral estradiol0.5–2mg/dayHigher VTE risk

Always baseline labs before prescribing. Dose to symptom resolution — not just numbers on a chart.

Monitoring schedule: repeat labs at 6–8 weeks post-initiation, then every 3–6 months for stable patients. Annual mammogram reminder for all estrogen patients.

Module 02 · The Weekly System

No Prior Authorization

The Permanent Weekly Posting Schedule

Locked in forever — format never changes

Monday — Educational Feed Post. Teach something. Answer a question. Build trust and Google findability simultaneously.

Tuesday — Story Only. Poll, quiz, or question box. 30 seconds of work. Signals algorithm you're active.

Wednesday — Social Proof Reel. Before/after, result, or patient reaction. Your highest-converting content type.

Friday — Promotional or BTS. Open slots, special offer, or a real moment from the week.

"The structure is fixed. The content rotates. The consistency is automatic. You never decide the format again — only the topic."

The Med Spa Ebook Library.

Every page is designed like a real published book.

8 Ebooks. Every service line covered.

Google Domination Playbook

Botox & Filler Playbook

Hormone Therapy Playbook

Peptide Therapy Playbook

Social Media System

Content Strategy System

Microblading & PMU Playbook

New Injector Onboarding Kit

All 8 Ebooks.
One price. Instant access.

The Med Spa Ebook Library.

Every page is designed like a real published book.

8 Ebooks. Every service line covered.

Google Domination Playbook

Botox & Filler Playbook

Hormone Therapy Playbook

Peptide Therapy Playbook

Social Media System

Content Strategy System

Microblading & PMU Playbook

New Injector Onboarding Kit

All 8 Ebooks.One price. Instant access.

All 8 Ebooks.
One price. Instant access.